Novel: the next chapter in growth

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A unique approach to innovation, growth and venture building for leaders, Novel is dedicated to helping businesses transform their capabilities and ambitions into commercial realities. 

Novel is different. We’re empowering leaders, connecting capabilities and building ventures in city regions, creating a new approach to transforming the UK economy. Our mission is to put British industry at the heart of R&D and innovation.

Leadership innovation programme

Novel isn’t another leadership programme. It’s an innovation programme for leaders. We help visionary, resourceful people turn ideas into reality – driving teams, businesses and regions towards success. Working with companies, city regions and government, we address the missing pillar in the UK’s growth and innovation ambitions: leadership. Novel builds and scales the companies shaping a prosperous, innovative future for the mid-21st century, empowering leaders to drive real economic growth and deliver lasting impact through ideas, influence and action.

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Venture builder

Novel venture building is unique. We de-risk investment, support success, scale growth and build wealth. We work with established businesses and high growth startups and create metro venture hives. 

Our venture hives offer a new approach to public-private partnership, government funded business and innovation support. One that’s based on communities, not control – where collective expertise nurtures success. 

Novel’s venture builder creates opportunities that de-risk investment, drive growth and create wealth. We partner with startups and established businesses to develop metro venture hives – dynamic hubs where collaboration, not control, fuels success. Backed by real-world expertise and data, our Liverpool City Region venture builder takes ideas from concept to commercial reality, with expert guidance and a streamlined, innovative supply chain. This is a new model for public-private partnership: community-led, collaborative and designed to transform our economy through collective expertise.

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Business support community

Novel’s peer network joins the dots of the region’s business community by encouraging SMEs to partner, trade and invest in to each other. At the heart of our model is a belief that public sector investment should be leveraging directly
by the SME community locally. 

The network is designed to improve the experience of finding business support, embedding devolution and innovation principles and hardwiring a voice for businesses with policymakers, whilst sharing valuable insights with government. Our insights strengthen productivity growth for businesses by providing targeted support, access to resources and a collective voice, with a focus on cohesive, targeted support for businesses to start, scale and grow. 

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Innovation ecosystem platform

Innovation is no longer optional – intelligence is key. Novel’s Innovation Ecosystem AI drives data-led analysis, growth and intelligence via a digital hub to support strategic planning and regional growth in Liverpool City Region.

Novel AI helps businesses find support and government to deliver support, empowering local businesses and policymakers to drive growth and innovation. It fuses a wealth of publicly-available data, providing dynamic real time mapping 
of regional economies to give businesses and government insights into what’s happing in the supply chains and where the strengths, opportunities, weaknesses and wins are. 

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